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Kellie's Baking Co.
UI/Visual • Art Direction • Packaging
This project was slated to be just a website at onset, but once I received branding materials the project ended up expanding to packaging and revision of identity, as all Kellie had identity-wise was the text logo below. To build a proper site I needed the brand more expanded, so I embellished on the logo, found some playful colors to reflect the brand style and created patterns for packaging.
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